Mrs. Haneen I. Al Fulaij has been appointed as an Acting Chief Commercial Officer (CCO) at stc in February 2019. Prior to that, she was leading the Consumer planning and strategy department in stc for 18 months and has over 10 years of experience in the telecom industry with a focus in Marketing and Planning.
Before joining stc Kuwait, Al Fulaij was the Head of the Transformation Management team in Kuwait Airways - Kuwait’s official national carrier. In addition to holding the responsibility of the company’s PR, MarComms, Marketing activities and the rebranding activities covering both the local and international markets.
During her advanced career in the Telecom industry, Al Fulaij was the senior Consumer Department Manager at Zain Kuwait. In her role, she was entrusted to set and implement strategic positioning and go-to-market plans to secure target revenues in a very competitive market, and oversaw the development and implementation of customer segmentation and lifetime management models.
She started her professional career in Kuwait Petroleum Cooperation (KPC) spending five years in the Oil and Gas field. Al Fulaij gained a diversified experience in risk management before moving to International Marketing in the Supply Operations, where she was responsible for setting the weekly plans to ensure a healthy supply across gathering centers and the three refineries in order to meet the global demand in an ever-changing market conditions. Al Fulaij holds a Bachelor’s Degree in Petroleum Engineering from Colorado School of Mines.