Kuwait - 07th October 2019: VIVA, a world-class digital leader providing innovative services and platforms to customers and enabling the digital transformation in Kuwait, and a subsidiary of STC Group, launched its Breast Cancer Awareness campaign under the ‘Because We Care’ umbrella to run during the month of October in line with the international health campaign.
In support of this cause, VIVA has changed the profile picture of its social media platforms by adding the pink ribbon to its logo, representing the international symbol of breast cancer awareness month. In addition, tips from specialized consultants will be displayed during the month of October to raise awareness about the importance of prevention and early screening, and educate women about the risks of breast cancer by increasing their knowledge of its signs and symptoms and enabling them to maintain breast health also knowing that it could be treatable.
Ms. Danah Faisal AlJasem, General Manager of Corporate Communications at VIVA commented: “We will take the extra mile and utilize our resources in providing our employees with valuable information and lifestyle tips that will encourage early detection and hopefully mitigate the likeliness of being diagnosed with the disease. Breast cancer awareness, as well as other health awareness events, fall in line with our corporate social responsibility agenda at VIVA that strives to support different initiatives in the fields of health, education, sports, environment and entrepreneurship, all in benefit of our society. We look forward to more informative and interactive events that will spread awareness and are highly beneficial to both our employees and the community.”