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Published Date : 24 January 2021
stc main sponsor of duathlon championship

Kuwait - 23 January 2021 : Kuwait Telecommunications Company – stc, a world-class digital leader providing innovative services and platforms to customers, enabling the digital transformation in Kuwait, announced its sponsorship of the first duathlon championship organized by the Kuwait Triathlon Club.

The Company released a statement expressing its excitement and appreciation partaking as a main sponsor of the exclusive sporting event, which also falls in line with its commitment to support local initiatives that promote health awareness and an active lifestyle. The event witnessed strong participation with over 100 athletes competing in the thrilling race held at the Kuwait Motor Town track.

In its statement, stc confirmed that the sponsorship comes as a continuation of the various initiatives held under its extensive CSR program, encouraging the active participation of contestants in such events that fall within the sports field. The Company highlighted that its support towards these activities runs parallel with its strategic approach to enable digital transformation and drive innovation.

Though its role as a main sponsor, the Company ensured that the proper safety measures and guidelines released by the Ministry of Health were met and implemented regarding social distancing. A practice that stc applies in its main headquarters, across all its branches, and in any external initiatives it participates in to avoid the spread of infection.

During the event, stc’s public relations team, led by Danah AlJasem and with the presence of Ahmed Al Nowaibet, participated in honoring the winners alongside Essa Al Kandari, President of the Kuwait Triathlon Club, and Sheikh Mubarak Faisal Nawaf Al-Sabah, Board Member of the Kuwait National Olympics Committee.

On this occasion, Danah AlJasem, General Manager of Corporate Communications at stc, said, “The sponsorship of this duathlon adds to the series of initiatives stc has participated in since launching its new brand early 2020, making it even more special.”

AlJasem took this opportunity to thank the organizers on behalf of stc for the role they played in achieving the successful turnout, as well as all the individuals that participated in the exciting initiative. She also confirmed that stc will continue to uphold its commitment to drive the community in participating in such events that promote health awareness through active participation. stc’s objective through these sponsorships is to become a source of inspiration for the younger generation, encouraging them to adopt a healthier lifestyle that can assist them in building a brighter future ahead.

The level of support displayed by stc for this event stems from the Company’s core values which are built on promoting fair competition, routine physical activity, sportsmanship-like conduct, and embracing a teamwork mentality across all aspects of life. AlJasem added, “We believe that the participation of sponsors with well-established names in the market, such as stc, builds on the momentum and encourages organizers of such beneficial initiatives to continue coming up with innovative ideas. Therefore, we believe that it is essential for stc to carry on its support for such initiatives that reflect positively on the Kuwaiti society.”

AlJasem concluded, “In line with our digital transformation strategy, where we aim to continue developing innovative communication solutions and platforms that complement the strength of our 5G network, serving the entertainment and business needs of our individual and corporate customers respectively, stc is keen to support and encourage pioneering projects and activities across various sectors, which definitely includes the sports industry.”

To find out more about stc’s sponsorships, promotions, and events, follow stc’s official social media platforms, visit one of stc’s branches, download mystc mobile application, visit www.stc.com.kw or contact the customer service center by dialing 102 for around the clock assistance.

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