Kuwait - 26th November 2019: VIVA, a world-class digital leader providing innovative services and platforms to customers and enabling the digital transformation in Kuwait, and a subsidiary of STC Group, has organized an exciting sport event, in cooperation with Flare Fitness Center as part of the Prostate Cancer Awareness Campaign ‘Move for Movember’ campaign under the #because_we_care umbrella.
Many athletes have clubbed together at the fitness center to raise awareness about the prostate cancer and support the cause, and add to the real momentum building in the fight against this disease. The event featured surprises and Ski-Max calories challenge, and the winners who have burnt the most calories received valuable prizes from VIVA.
Hosting this special event was a way to highlight the significant role in which sports can play in prompting athletes to talk about Prostate Cancer, raise awareness of the disease and offer support to those suffering from it. In addition, to promote the determination to make prostate cancer a disease the next generation of men will be able to face.
This event falls in line with the Corporate Social Responsibility agenda at VIVA which strives to support various initiatives in the health, education, sports, environment and entrepreneurship arenas, all in benefit of our society.